I've been reading, I've been studying, and I've decided to go green! As a young (and small) brand I have the power and opportunity to change very early on. I believe in green and fair trade fashion. I believe workers in the sewing factory shouldn't get pay less than they deserve.
A few years ago while traveling to the north of Thailand, I experienced first hand the worker's poor quality of living. Despite being underpaid and over worked, they have excellent craftsmanship and have a lot of pride in their work. While I was there I asked a local lady to make me a jacket. I paid her in advance of what I think the jacket should cost (which was 5 times more than what she is charging) and gave her my address so that she could send the jacket to me when it was finished.
"I experienced first hand the worker's poor quality of living"
A month later I received the iacket. It was great! She really did took time to master it. I noticed right away that with the right guidance (like choosing material or matching the right combination of knit color) they would be able to sell items for more money which would help their quality of life significantly.
I spoked to my mum and the local teachers right away about my interests in helping them out with their product development.
Another big issue in the fashion industry is where big company exploit developing countries. While the workers have worked very hard, they still don't earn enough money to be able to send their kids to school and with no proper education how can their community ever grow and develop to be something else other than factory workers?
Our Goal
Our goal in the next three years will be to be able to sell our clothing in more countries and make a small profit to be able to sponsor a craft and training center over in Thailand to help the poor local people enhance their skills and get guidance on trends and styles to be able to earn more money for their crafts which will hopefully lead to better living conditions.
"sponsor a craft and training center...to enhance their skills...leading to better living conditions"
While my great vision is in the future, what am I doing today to lead to this final goal. I'm now working on our new collection and currently in negotiation with organic cotton farmers to see if we can get our hand on some organic cotton, bamboo or eco- friendly fabric to be include in our new collection. We hope to be able to provide you (our darling customers) with an option to make the world a better place while looking very Chic doing it!
We're helping the world... one top at a time.
xoxo
Dee
